From "Soccer Moms" to the most
fast-acting bioavailable tincture on the CBD Market
In 2011, a group of women who called themselves the “Soccer Moms” united with a shared and urgent mission. Each of these mothers had children suffering from seizure disorders. The standard treatment for the seizure disorders at the time were pharmaceuticals with devastating side-effects. Research showed evidence that CBD was very effective at suppressing seizures. The women joined CBD friendly collectives to search for CBD products.
Even the edible CBD products presented challenges. Many were high in sugar, causing glycemic issues for the children, many of whom were on restricted diets. The Soccer Moms needed a product that was not only effective, fast acting, and accurately dosed but also free of psychoactive effects and child-friendly.
Fred had learned tincture making as part of his
horticultural training and was moved to create
a CBD product tailored to the unique requirements
of these children.
While bringing CBD flowers to Waterfall Wellness Collective in San Francisco, Fred Marshall struck up a conversation with one of the Soccer Moms, and asked why they did not use the age-old traditional delivery system of an alcohol tincture — the preferred delivery system of the US Pharmacopeia and the A.M.A in the early part of the 20th century. The moms were aware of the benefits of tincture from their research. They had looked for CBD tincture, but there were none available. Fred had learned tincture making as part of his horticultural training and was moved to create a CBD product tailored to the unique requirements of these children. The result was his first CBD tincture, designed to be fast-acting and accurately dosed without any psychoactive effects.
The feedback from the Soccer Moms was overwhelmingly positive. Fred’s CBD tincture significantly reduced the seizures in their children without the high sugar content of the edibles.
This success story ignited Fred's passion and commitment to furthering the potential of CBD, leading him to establish his company Mendocino Botanicals with an outstanding line of premium tinctures including CBD MENDO, Sleep Forte, Pine Needle Tonic, and CBD Mocktails for relaxing or celebrating. He continues to be on the cutting edge of the many advances that have been made in the understanding of CBD, creating unique formulations according to the needs of his customers, many of whom include health practitioners.
From the very beginning, the need to protect the compromised immune systems of the children established the quality of the ingredients and process has set the bar at the highest standard for purity and potency. This was also felt to be a responsibility of pioneering a new product on the market Each batch of tincture was carefully standardized at 10mg/ml for accurate dosing. In 2013 this tincture won first place in the Emerald Cup for the Best CBD product. These high standards and the mission of “Healing the Earth and Ourselves One Drop at a Time” has informed every innovative formula and every batch of tincture produced by Mendocino Botanicals.
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